Earth & Body Wise
Earth & Body Wise represents a breakthrough in sustainable oral care, offering plastic-free, non-toxic toothpaste formulated by a master chemist to promote both environmental and personal wellness. We were engaged to spearhead their comprehensive go-to-market strategy, overseeing everything from initial brand development to market positioning and revenue generation. Our scope encompassed building and managing a cross-functional team of designers, developers, and content creators to execute integrated marketing campaigns. By implementing data-driven growth strategies across digital and traditional channels, we established a strong market presence while developing key retail partnerships through strategic trade show representation. We created scalable marketing processes and workflows from the ground up, ensuring efficient resource allocation and measurable ROI. Through these coordinated efforts, we successfully positioned Earth & Body Wise as a pioneer in sustainable oral care, securing placements in major retail outlets and establishing a robust direct-to-consumer channel that exceeded initial sales projections.
Category: Wellness
